Mateo Kehler is the co-founder and head cheesemaker of Jasper Hill Farm in Vermont, a pioneering social enterprise dedicated to rural economic development through world-class artisan cheese. Built alongside his brother Andy, Jasper Hill has become a model for how independent food businesses can remain value-driven, profitable, and deeply rooted in place. In this episode, Kehler shares how cheese became a vehicle for community regeneration, why independence matters more than scale, and how systems, collaboration, and outrageously delicious products can reshape broken commodity markets.
Takeaways
- High-value food can reclaim wealth from extractive commodity markets
- Independence allows businesses to stay values-driven, not purely economic
- Meaningful work requires connection to place and people
- Grow laterally through collaboration instead of scaling vertically
- Premium pricing must reflect the true cost of production
- Quality is non-negotiable, values only work if the product is exceptional
- Partnerships can unlock capital without sacrificing control
- Systems remove ego from craft and create consistency
- Data enables better decision-making across production and finance
- Separate personal identity from product decisions to lead more objectively
- Paying farmers a living wage stabilizes entire communities
- Transparency builds trust across complex organizations
- Asking for help strengthens leadership
- Long-term sustainability requires profitability and discipline
- Innovation and tradition must evolve together
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