We're starting this year of Resting Pitch Face with a deep conversation around LinkedIn's article, '20 predictions that will define 2026.' From the role of AI in professional and personal lives, the future of work, health and culture, Lee and Polly dive into whether they think this resonates with what we've seen towards the end of 2025, and how brands can use these predictions to influence their strategy and approach to building a loyal, valued customer base.
They cover:
- The importance of brand storytelling and authenticity in copy, following the increase of AI-generated video content (hey, Sora.)
- How the stigma around women's health is reaching a tipping point, with campaigns already highlighting major disparities in misdiagnosis and clinical trials.
- Our growing reliance on AI for problem-solving and advice, and the dangers of people treating ChatGPT like a friend in their pocket.
- Is technology the problem we have with children having phones, or the unfiltered access to it?
- Building communities is still the (not-so) secret asset to brand loyalty
If you’re a business looking to tee up your marketing activity for 2026 - or you’re just curious about the trends shaping the year ahead - this one’s for you.
#2026Predictions #MarketingPredictions #AIusage