In this episode of Resting Pitch Face, Lee and Dan talk about why the marketing funnel was never real, and how linear customer journeys are the biggest myth still shaping brand strategy. It feels neat on a slide deck, but the real path to purchase looks more like Reddit rabbit holes, TikTok detours, and 500+ messy touchpoints.
From “Google > Homepage > Product Page” to “Pinterest > Influencer > Competitor FAQ > Checkout,” they break down why the old SEO and Paid playbook doesn’t work anymore, and how Flaunt’s Influence Mapping inside the Orbit model helps brands actually show up in the chaos.
If you’ve ever pitched a funnel, chased last-click conversions, or wondered why your homepage traffic isn’t translating into growth, this one’s for you.
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