Polly and Dan dig into one of the great agency headaches: clients who change their minds faster than the ink dries on the brief.
From sudden pivots and moving goalposts, to full-on strategy U-turns, they unpack what happens when no one seems to know what they actually want.
They chat about the cost it takes on time, morale, and results, and how to bring clarity, control, and confidence back to the client–agency relationship.
If you’ve ever rewritten a deck five times in a week, survived an eleventh-hour “pivot,” or just want to know how to set better boundaries without burning bridges, this one’s for you.
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