In this episode of Resting Pitch Face, Lee and Dan break down Influence Mapping, a process born from Google and BCG, which we’ve re-engineered to help clients see where they really stand when it comes to attention, relevance, trust, and reach.
From SEO’s prime position in a shifting marketing landscape, to the tools we’ve built (that we like to call 'Goose' and 'Bound') that uncover the hidden value of PR, they unpack why businesses can’t afford to underestimate brand in their digital strategy.
If you’ve ever wondered why PR is still sidelined, how to prove the value of “underrated” channels, or what to actually do with all the buzzwords flying around (SEO, GEO, AIOs, digital PR…), this one’s for you.