In this episode of Resting Pitch Face, Lee and Dan tackle a question that flips traditional marketing on its head: should you be targeting people who technically can’t buy from you yet?
From kids influencing family car purchases and restaurant choices, to shaping decisions on streaming services and beyond, they unpack why understanding these “influencers before buyers” is essential for brand strategy, tone of voice, and long-term loyalty.
If you’ve ever wondered how to justify marketing to non-buyers, how to future-proof your audience strategy, or how brands like LEGO, Nike, and McDonald’s get it right (and what cringe campaigns to avoid), this one’s for you.
#FutureBuyers #BrandStrategy #MarketingInfluence #DigitalMarketing