In this episode of Resting Pitch Face, Polly and Dan tackle the “quiet quitter client” — the one who doesn’t shout, doesn’t complain… just slowly disappears.
You know the type: they stop replying to emails, push back meetings, give vague one-liners like “just make it better,” then reappear two months later asking why results dipped. They’re not the worst clients, but they’re often the most draining — and knowing when to fix it (or fire them) is an agency survival skill.
They get into:
- The tell-tale red flags that separate “just busy” clients from full-on disengaged ones
- Why silence from a client can tank morale, burn out creatives, and leave account teams playing detective
- The financial and reputational risks of carrying a ghost account
- How to re-engage politely but firmly (and when it’s healthier to walk away)
- The reporting and boundary-setting hacks that save time, money, and sanity
And to wrap things up, a quick-fire “Fix or Fire?” round, where they debate what to do when clients miss three meetings in a row, ghost performance reports, or hit you with the dreaded “I trust you guys, just do your thing.”
If you’ve ever chased client replies, guessed at strategy with zero input, or secretly fantasised about hitting “unsubscribe” on an account, this one’s for you.