In this episode of Resting Pitch Face, Lee and Polly unpack the PR stunts that were supposed to make brands famous, but instead became cautionary tales. From balloon releases that turned into environmental disasters to “Pay Your Age” queues that broke the internet, they explore how bold ideas can spiral when creativity overtakes common sense.
From the lure of virality to the fallout of poor planning, they dig into what causes big brand moments to go wrong, the real cost of chasing headlines, and how to make sure your next campaign doesn’t become a crisis case study.
They get into:
- The classic PR stunts that crashed and burned — and why
- How misjudged “wow moments” can damage brand trust
- Why success without preparation can be as risky as failure
- The checklist every marketer should use before going big
If you’ve ever pitched a daring idea and thought, “What’s the worst that could happen?” — this one’s for you.