Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
11 episodes
4 days ago
If you’ve ever found yourself cozied up with your laptop, ChatGPT, and a mug of hot cocoa trying to “figure it out” yourself when it comes to breaking into retail — this episode is your reality check. In today’s episode, Kristin is breaking down the five critical areas DTC brands should never DIY if they want to protect their margins, avoid costly mistakes, and actually stay profitable once they hit retail shelves. From legal contracts to compliance to supply chain logistics, these are the th...
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If you’ve ever found yourself cozied up with your laptop, ChatGPT, and a mug of hot cocoa trying to “figure it out” yourself when it comes to breaking into retail — this episode is your reality check. In today’s episode, Kristin is breaking down the five critical areas DTC brands should never DIY if they want to protect their margins, avoid costly mistakes, and actually stay profitable once they hit retail shelves. From legal contracts to compliance to supply chain logistics, these are the th...
04. Cash is Queen (And Your Brand Story Isn't Paying the Bills)
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
11 minutes
1 month ago
04. Cash is Queen (And Your Brand Story Isn't Paying the Bills)
Everyone loves to whisper sweet nothings about “building your brand,” but let’s cut the crap. Retail buyers? They don’t give two hoots about your carefully curated brand vibe or how your logo makes people feel. They want to know if your product’s going to sell. Full stop. Because retail buyers aren’t betting on your mood board. They’re betting on your numbers. In this episode, I’m spilling the kind of truth that gets me uninvited from brunch with brand coaches: → Why “community” & “cultu...
Retail & Shiz | Actionable Advice to Grow and Scale Your DTC Retail Business
If you’ve ever found yourself cozied up with your laptop, ChatGPT, and a mug of hot cocoa trying to “figure it out” yourself when it comes to breaking into retail — this episode is your reality check. In today’s episode, Kristin is breaking down the five critical areas DTC brands should never DIY if they want to protect their margins, avoid costly mistakes, and actually stay profitable once they hit retail shelves. From legal contracts to compliance to supply chain logistics, these are the th...
