Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
14 episodes
3 days ago
If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
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If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
04. Cash is Queen (And Your Brand Story Isn't Paying the Bills)
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
11 minutes
2 months ago
04. Cash is Queen (And Your Brand Story Isn't Paying the Bills)
Everyone loves to whisper sweet nothings about “building your brand,” but let’s cut the crap. Retail buyers? They don’t give two hoots about your carefully curated brand vibe or how your logo makes people feel. They want to know if your product’s going to sell. Full stop. Because retail buyers aren’t betting on your mood board. They’re betting on your numbers. In this episode, I’m spilling the kind of truth that gets me uninvited from brunch with brand coaches: → Why “community” & “cultu...
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
