Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
14 episodes
3 days ago
If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
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If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
05. Measure What Actually Matters: The Retail Data Every Buyer Cares About
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
9 minutes
1 month ago
05. Measure What Actually Matters: The Retail Data Every Buyer Cares About
Your product might be incredible but if you’re tracking the wrong metrics, it won’t stand a chance in retail. In this episode, I pull back the curtain on the exact data that separates retail dreamers from retail winners. After 15 years as a Fortune 50 retail buyer managing a $4B portfolio, I’ve seen too many DTC brands crash and burn—not because their products weren’t great, but because they were focused on the wrong numbers. You’ll learn: The real metrics retail buyers care about (hint: it’s...
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
