Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
Kristin Engen
14 episodes
3 days ago
If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
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If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
08. The 5 Branding Realities Every DTC Founder Needs to Know Before Going Retail
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
16 minutes
1 month ago
08. The 5 Branding Realities Every DTC Founder Needs to Know Before Going Retail
Think your brand identity is bulletproof? Think again. In this episode of Retail & Shiz, I share a behind-the-scenes look at what really happens when your DTC brand hits retail shelves and why your stunning branding might not survive the buyer review process. From last-minute endcap changes to compliance curveballs, I break down the five branding realities every founder needs to understand before launching in retail. You’ll learn: Why flexibility is your biggest competitive advantag...
Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
If you’ve been dragging your feet on email marketing because it feels overwhelming, complicated, or “just one more thing” on your plate… this episode is your permission slip to finally simplify it and make email your brand’s most powerful community-building tool. Inspired by the unexpected art of pantomimes (yes, really!), Kristin breaks down the tightrope every brand must walk: being entertaining enough that people want to read your emails, while being sales-driven enough that your business ...
