In this episode of Retail Maverick Shorts, we explore a case study where hunches about shopper behavior, when validated with AI and data analytics, resulted in a transformative retail strategy. We discovered the revenue potential of tweaking pack sizes and transitioning products between different temperature zones. Our experiment led to a 13.7% increase in category revenue and a 9.4% surge for our client's brand. The outcome of our exploration underscores the power of intuition combined with AI in devising effective retail strategies, challenging traditional assumptions, and driving significant growth in the retail sector