Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.

This episode s an AI Special.

Our 2 big AI topics are;

1) WPP’s view of creative agencies in an AI world: what it means for retail media

Join Colin, Viv and our guest, Matthew Kershaw, a former Ad Agency man turned AI consultant to discuss WPP’s new white paper and the ad agency's a vision of what an AI-powered agency will look like. We discuss:

● Data 

● Creativity at scale 

● New models of value and why people still matter

2) AI search & LLMs

In our 101 introductory session on all things agentic, LLM and AI search, we look at how retail media networks and advertisers need to be thinking about getting found in AI search engines and chatbots.

• How your brand can be found by AI Search and LLM shopping chatbots as regular search is changing (Hello ChatGPT, Gemini, Claude etc)

• How to make sure you are SEO’d well on Bing. (Popular LLMs ChatGPT and Microsoft Co-Pilot pull info from Bing) and why this matters in your organic and paid SEO strategy.

So strap in for this epic AI podcast special....

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