Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

This episode:

OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?

The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform.

On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers.

Hosted on Acast. See acast.com/privacy for more information.