EP29 – The Incrementality Myth and Winning With Media Agencies

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Retail Media Therapy

Grace & Co

32 episodes

1 week ago

Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by Grace & Co the marketing acceleration consultancy.

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All content for Retail Media Therapy is the property of Grace & Co and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

EP29 – The Incrementality Myth and Winning With Media Agencies

Retail Media Therapy

24 minutes 1 second

1 month ago

EP29 – The Incrementality Myth and Winning With Media Agencies

Welcome to EP29 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this episode:

• The Incrementality Myth

• Winning With Media Agencies

The podcast unpacks why the retail media industry has become overly fixated on incrementality, arguing that while measurement matters, it shouldn’t overshadow broader brand objectives or practical decision-making. We then dives into how retail media networks can effectively work with agencies to unlock brand budgets, emphasizing the need for a clear USP, clean audience data, and a long-term engagement strategy.

Hosted on Acast. See acast.com/privacy for more information.