In this episode of Retail: Recorded, host Anjee Solanki interviews Claudia Humphrey, a project manager with Colliers Engineering & Design. They discuss the critical elements of project management, and their conversation explores the balance between aesthetics and functionality in retail design, emphasizing how technology, like 3D programming, enhances the design process.

They also delve into how brands are creatively integrating sensory experiences, such as lighting and sound, to enhance customer engagement, with a focus on the evolving role of storefronts in capturing customer attention.