In this episode of Retail: Recorded, host Anjee Solanki is joined by Ricardo Belmar, a leading retail strategist and Director Partner Marketing for Retail & Consumer Goods at Microsoft, to discuss the current trends reshaping the retail industry. Fresh off attending NRF 2025 in New York, Ricardo shares key takeaways from the show, including the rise of AI in retail, and the ongoing evolution of retail media networks. He also delves into the importance of building deeper, relationship-driven connections with consumers and the increasing value of physical stores in an omnichannel world. Tune in for valuable insights on how retailers can navigate the changing landscape and enhance their strategies for 2025.