In this episode of Retail Recorded, Ethan Chernofsky, Chief Marketing Officer at Placer.ai, joins Colliers to discuss how location analytics is transforming retail strategy. Ethan shares how tracking foot traffic reveals not just where people shop, but why — offering critical insights into consumer behavior, store performance, and site selection.

The conversation covers trends like the rise of medtail, the blending of online and offline retail, and why successful brands today have a clear “reason for being.” Ethan also explains how top-performing centers are rethinking tenant mix and how tech adoption has become more strategic post-COVID.