The second episode features Ajay Row, Founder & Chairman of Loyalty Caravan. An entrepreneur and executive with 35 years of experience in data-driven & digital marketing, loyalty, analytics, and CRM across a variety of industries. He launched one of the first loyalty and data-driven marketing programs globally in the ‘80s. And since then implemented programs across 65+ countries. Built several companies and delivered numerous globally recognized case studies. The 20-minute conversation flows around the loyalty programs and the role of data in determining their success of it.