The Predictive Enterprise and the Future of Agentic Commerce | Kasey Lobaugh, C Futurist Consumer Industry @ Deloitte

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Retailgentic: Agentic Commerce meets Retail and Brands

Scot Wingo

28 episodes

3 days ago

Retailgentic is the podcast where Agentic Commerce meets retail innovation. We help retailers and brands prepare for the future of agent-driven shopping with actionable news, expert insights, deep analysis, and forward-looking predictions.

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The Predictive Enterprise and the Future of Agentic Commerce | Kasey Lobaugh, C Futurist Consumer Industry @ Deloitte

Retailgentic: Agentic Commerce meets Retail and Brands

58 minutes

2 months ago

The Predictive Enterprise and the Future of Agentic Commerce | Kasey Lobaugh, C Futurist Consumer Industry @ Deloitte

In this episode of Retailgentic, Deloitte’s Chief Futurist Kasey Lobaugh joins us to explore the future of agentic commerce. Kasey has spent nearly three decades advising global retailers, brands, and manufacturers. He launched Deloitte Digital, now a multibillion-dollar business, and today leads Deloitte’s Future of the Consumer Industry platform. Known for coining the “great bifurcation” of consumers, Kasey helps executives anticipate disruptive forces and chart strategy amid seismic change.

Scot and Kasey unpack the forces reshaping commerce and the role of AI:

Six forces shaping the consumer industry
The great bifurcation of value vs. convenience shoppers
Rise of predictive enterprises
Fragmentation and shifting demographics
Agentic AI and digital services growth
Declining Google traffic and new discovery models
Why “hopping the cost curve” may be essential

Highlights

00:02:00 – Meet Kasey Lobaugh, Deloitte’s Chief Futurist for the consumer industry
00:05:00 – The six forces shaping the future: consumer, culture, tech, industry, climate, and politics
00:10:30 – Why growth feels constrained: demographics, barriers to entry, and shifting spend
00:15:00 – The new bifurcation: asset owners vs. providers of labor
00:20:00 – From mass retail to hyper-relevance powered by AI
00:23:00 – The predictive enterprise: moving beyond insights to compute-led foresight
00:25:30 – Surprising predictive attributes: why buying a cat can forecast retail behavior
00:29:30 – Women and wealth: a dramatic shift by 2030
00:34:00 – The decline of search and rise of GenAI discovery
00:40:00 – Retailers in the age of ChatGPT checkout
00:46:00 – AI isn’t blockchain or VR: why adoption curves look different
00:50:00 – Creativity unlocked: from AI-generated music to new consumer products
00:54:00 – Hopping cost curves: why efficiency alone won’t win the AI era
00:57:00 – Closing thoughts: racing to abundance, not the bottom

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