In this episode, Colin Lewis is joined by Michele Dainty, shopper marketing director UK&I, Pladis Global and Helen Johnson, managing director of Capture, to look at how retail media presents a powerful, compliant opportunity for high fat, sugar and salt (HFSS) brands to remain visible, relevant and strategically positioned in the shopper journey ahead of HFSS ad rule changes on 1 October 2025. 

The discussion covers how to drive brand impact without traditional channels, how retailers are adapting their ecosystems and why smarter audience targeting and owned media partnerships may be the key to success in the HFSS era.