Paul Skeldon sits down with Katie Streeter Hurle, ex Procter & Gamble & now Chief Strategy Officer at SMG to discuss how retail media has evolved and how SMG has evolved with it – along with how the company works so closely with many of the UK’s leading retail media network providers
Discussion points:
• What it takes to build a world class RMN in today’s market
• What every retailer starting their retail media journey needs to know
• How brands are investing in retail media – both financially and creatively
• SMG’s move into the US market
• What the future holds for SMG and retail media
Behind the mic:
• Katie Streeter Hurle, Chief Strategy Officer, SMG
https://www.linkedin.com/in/katie-streeter-hurle-b428701b/
• Paul Skeldon, editor InternetRetailing