In this episode of Retain, Growth, Thrive, Growave President Joe Fox sits down with Daniel Brady — CEO and co-founder of Orita, former Harvard-trained neuroscientist, and machine learning engineer — to explore the intersection of data, AI, and modern retention marketing. Daniel shares how his background in developmental neuroscience shaped his approach to building high-speed, high-impact ML systems, why audience targeting is the most powerful (and under-optimized) lever in retention, and how Aretā is transforming how brands like Spanx and Tracksmith unlock revenue through real-time AI-driven segmentation. The conversation dives into the future of AI in the Shopify ecosystem, the coming balance between personalization and universal brand messaging, and even Daniel’s life as an avid East Coast surfer.