Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

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Retention Masterclass

John Koetsier, Peggy Anne Salz

26 episodes

1 week ago

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

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Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Retention Masterclass

38 minutes 24 seconds

5 years ago

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.

Does that mean the end of mobile marketing measurement?

Not according to Brian Krebs of MetricWorks. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian about measurement and retention in the age of privacy.