The mobile user retention tech stack with Christian Eckhardt, CEO of Customlytics

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Retention Masterclass

John Koetsier, Peggy Anne Salz

26 episodes

1 week ago

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

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The mobile user retention tech stack with Christian Eckhardt, CEO of Customlytics

Retention Masterclass

32 minutes 56 seconds

5 years ago

The mobile user retention tech stack with Christian Eckhardt, CEO of Customlytics

We all know about the mobile growth tech stack ... but what tech stack do you need for world-class mobile user retention?

In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Christian Eckhardt, CEO of Customlytics. Formerly from Delivery Hero, Christian is a mobile user retention expert. We chat about "CRM" for mobile, the tech that supports it, and messaging formats and channels that help.

One quote from the show:

"My co-founder and I, well I think it's fair to conclude that we never really have done anything else than mobile marketing in our lives."