Smart Sending Strategies to Limit Email Count Per User In the realm of email marketing, the concern of overwhelming subscribers with excessive emails is ever-present. Unsubscribes are a real risk when bombarding users with too much content. So, how do you strike the right balance? Are you sending too many emails? Defining what's too much can be subjective, but here are some benchmarks: Sending more than 2 campaigns per person per week. Having more than 5 automations live across multiple touchpoints in the journey. The recommended sweet spot: 2 to 4 emails per week. Steps to Limit Email Count Per User Account Level Bulk Throttling Many tools offer the option to restrict the overall email flow at the account level. This considers the total count of emails sent, not just individual emails. Account Level Email Time Spacing Platforms like Klaviyo have a smart sending feature at the account level, limiting emails within a configurable timeframe. Email: Klaviyo recommends around 16 hours. We suggest 6-8 hours for a balanced approach. SMS: Klaviyo recommends around 24 hours, which is generally acceptable. At Automation/Flow Level Using Smart Send Implement smart sending at the individual email level, but exercise caution. Avoid it for high-revenue automations like cart or checkout. Control frequency through filters without restricting smart sending. Set rigid conditions, but exempt critical emails such as the Welcome Flow first email or order details notifications. Pro Tip: Analyze the delivery reports to ensure essential emails aren't skipped due to smart sending. Using Tags While some use tags or user properties, it's advisable to rely more on filters to control multiple emails. Tags can quickly become unwieldy. At Campaign Level Using Smart Send At the campaign level, keep smart sending on. It helps avoid sending to users already in automations, though using segments for exclusions is recommended. Using Segments Consider creating an "Anti-Stalker" segment by excluding people who received an email in the last 24 hours. Alternatively, create segments to exclude specific groups from communication. Implement these strategies wisely to strike the right balance in your email marketing efforts.