Once again, EU–US data transfers are under pressure.

In this x10 episode of Rethinking Tech, Aparna and Harinda unpack the latest legal challenges from NOYB and Max Schrems, and why data flows between Europe and the United States remain fragile despite repeated political agreements.

They discuss:

• Why EU–US data transfer frameworks keep failing

• What NOYB is challenging in the current setup

• How U.S. surveillance laws continue to clash with EU privacy standards

• Why companies relying on transatlantic data flows face legal uncertainty

• What this means for cloud services, AI, and global digital infrastructure

This episode explains why data — not tariffs or chips — may be the most contested battleground between the EU and the US, and why this issue refuses to go away.

📺 YouTube: https://www.youtube.com/@RethinkingTech
🎧 Spotify: https://open.spotify.com/show/6NYgOPmYW6Ba2LFn3IBST3
🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/rethinking-tech/id1795651530
📸 TikTok: @rethinking_tech
💼 LinkedIn: Rethinking Tech Podcast
👤 LinkedIn (Aparna): https://www.linkedin.com/in/aparnabhushan/
👤 LinkedIn (Harinda): https://www.linkedin.com/in/harindak/

⭐ Stay Connected