You’re navigating AI, hybrid work, buyer shifts and rising targets… but are you solving the right problem?
In this episode of REV UP Rebellion, Abbie is joined by Ashley Fell, a Futurist, Social Researcher, Keynote Speaker, and Director of Advisory at McCrindle, to unpack the silent disruptors that are already reshaping your workforce, customers, and go-to-market strategy.
Here’s the lowdown:
Gen Z is changing how we work, buy, and lead.
Gen Alpha will be entering the workforce by 2026... with radically different expectations.
Each generation defines satisfaction and success on their own terms. As a leader, how do you navigate this?
Your ability to attract, keep, and lead top talent will depend on whether you understand those terms now.
From career goals to communication styles, AI fears to workplace friction, Ashley shares the research that leaders need to know NOW, before culture, talent and revenue start slipping.
We’re sharing the unfiltered data behind disruption, with practical strategies to lead through it.
This episode dives into:
Why Gen Alpha’s digital-native mindset will reshape leadership and GTM strategy
The leadership traits that build trust during uncertainty
What each generation really values at work, and how to attract (and keep) top talent
How AI is impacting team confidence, behaviour and productivity
The misunderstood reality of hybrid work and what high-performing teams do differently
How buyer and marketing behaviours shift across generations
Why your next growth advantage might be empathy, curiosity, and psychological safety
If you’re leading a revenue team, shaping GTM, or building culture in a fast-changing world, this is your 2026 leadership briefing.
(00:00:33) Introducing Ashley Fell (00:01:00) Why Businesses Should Care About Gen Alpha (00:03:16) How Business Leaders Can Navigate Disruption (00:06:42) The Human Way to Harness AI (00:13:20) How Technology Is Shaping Behaviour and Expectations (00:16:38) Busting Myths About Gen Z At Work (00:18:25) How Communication Preferences Vary Across Generations (00:21:56) What Each Generation Really Wants from Their Career (00:26:09) Selling to Gen Z vs Boomers: Customer Behaviour Going Into 2026 (00:27:24) Marketing Strategies That Work Across Generations (00:31:16) Is B2B Keeping Up With New Generations? (00:37:01) The Remote vs Hybrid vs In-Office Debate & The Changing Nature of Work (00:45:27) 3 Strategies to Embrace the Future of Work (00:52:18) The Link Between Sleep, Wellbeing and Leadership Effectiveness (00:53:00) Closing Thoughts and Ashley’s Book Recommendation
Connect with Ashley:
LinkedIn: https://tinyurl.com/Ashley-Fell
Connect with us:
Be an Insider & receive our weekly inside track: https://tinyurl.com/Be-an-Insider
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Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn
Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn