Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
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Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
On this episode of the Revenue Above Replacement Podcast, Adam and Brice take a break from the great guests and dive deep into Adam’s newest venture, ROAR (Revenue Over and Above Replacement). Built from insights gained through his past experiences at Block Six Analytics and Excel Sports Management, Adam shares his innovative approach to breaking down industry silos across technology, advisory services, and sales within sports business. The discussion explores the critical role of fan engagement, leveraging AI and data analytics to create meaningful connections and drive revenue, and reveals strategies to maximize partnership value.
Brice and Adam also discuss the realities and challenges of entrepreneurship, sharing personal stories about the excitement and anxieties of building businesses from the ground up. The episode further touches on emerging industry trends, such as sports-anchored mixed-use developments, media rights monetization amidst fragmented viewership, and the impactful integration of artificial intelligence and agents in the fan experience.
Listeners will gain actionable insights into the rapidly evolving landscape of sports business, partnership valuation, and innovative strategies to navigate technological disruption effectively.
Revenue Above Replacement
Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
