Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
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Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
Jason Hartlund is the Chief Commercial Officer for the Buffalo Bills, where he leads the team’s commercial strategy, including corporate partnerships, premium seating, media sales, and all revenue-generating initiatives tied to the new Highmark Stadium. With over two decades of experience in the sports and entertainment industry, Jason brings a deep understanding of how to drive fan engagement, build long-term brand value, and create innovative revenue solutions.
Prior to joining the Bills, Jason spent more than a decade with the Milwaukee Brewers, ultimately serving as Executive Vice President and Chief Commercial Officer. During his tenure, he played a pivotal role in securing one of Major League Baseball’s most high-profile naming rights deals with American Family Insurance and oversaw the successful integration of major concerts and events into the ballpark experience. He also held leadership roles in digital strategy, marketing, and ballpark operations, helping to shape a more personalized and data-driven approach to fan engagement.
Jason’s career in sports began with the Green Bay Packers, where he helped grow the team's corporate sponsorship portfolio. He currently serves on the Executive Committee of Visit Milwaukee’s Board, where he continues to advocate for the role of sports and entertainment in regional economic development.
A graduate of the University of Wisconsin–Eau Claire, Jason now brings his Wisconsin-rooted experience to Western New York, helping shape the future of the Bills organization and the broader NFL fan experience.
Revenue Above Replacement
Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
