Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
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Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
In this season finale of the Revenue Above Replacement podcast, hosts Brice and Adam reflect on a dynamic year of conversations across the sports business landscape. From the rise of sports-anchored mixed-use developments and the evolving role of private capital to the explosive growth in women's sports and new monetization strategies for content creators, the episode dives into key themes that defined the season.
Brice and Adam revisit highlights from interviews with top industry professionals, including insights into NIL, digital fan engagement, sports sponsorship amid economic shifts, and how content—like Benny the Bull’s TikTok dominance—is shaping brand and fan acquisition strategies. They also discuss the economic and cultural impact of rising stars like Caitlin Clark and the crossover appeal of women’s sports.
As always, the conversation comes back to the importance of relationships in sports—whether it's building lasting industry connections or creating authentic bonds with fans. Join us as we wrap up a standout season and look ahead to what's next in sports business. As always, thank you to the listeners for the continued support.
Revenue Above Replacement
Noah Henderson is the Director of the Sport Management Program and a Clinical Instructor at Loyola University Chicago’s Quinlan School of Business. A widely recognized voice in sport management, his work explores the intersection of law, economics, and the social consequences of college athletics –– with a focus on name, image, and likeness (NIL), athlete labor rights, and sports gambling. Through his teaching, Henderson prepares students to lead in a dynamic era where college sports are rapidly professionalizing.
Henderson was at the forefront of NIL implementation. He helped amend Illinois’ NIL legislation and played a direct role in establishing early frameworks that facilitated the legal payment of college athletes. He continues to advise athletic departments, brands, and sports agents nationwide on NIL policy, legal compliance, and best practices. He has also provided written analysis that has been entered into the public record, contributing to national discourse on antitrust, roster structures, and athlete access in college athletics.
He contributed extensively to Sports Illustrated’s NIL Daily, where his reporting and commentary helped shape public understanding of the evolving business of college athletics. His insights have been featured by ESPN, NPR, CNN, PBS, Sportico, the Chicago Tribune, and others. He regularly speaks at accredited seminars and national symposiums, offering expertise on athlete rights and the future of college athletics.
He holds a Juris Doctor from the University of Illinois College of Law and a degree in Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team.
