The rules of growth have changed. Has your revenue engine kept up?
Driving revenue has never been harder. Budgets are tighter, buying journeys are longer, and competition is fiercer. That’s why the leaders who win today aren’t relying on random acts of marketing— they’re building scalable revenue engines that align brand, demand, and sales into one system of growth.
That’s exactly what you’ll learn here. Revenue Boost: A Marketing Podcast is your executive playbook for turning marketing into measurable revenue. Each episode is a fast-moving, insight-packed conversation with CMOs, CROs, founders, and operators who’ve already cracked the code. They share proven frameworks, demand-gen tactics, pipeline acceleration strategies, and attribution models you can put to work immediately.
What you’ll walk away with:
- How to transform brand equity into booked revenue
- Account-based marketing and RevOps plays that shrink cycles and spike win rates
- AI, SEO, and data strategies that keep your engine competitive in a generative-AI world
- Customer, event, and content strategies that build trust and scale pipeline
- Leadership insights for building durable, predictable growth engines
With 1.7M+ downloads, this show is already fueling growth for leaders across SaaS, B2B, and beyond. If you’re a CMO, CRO, founder, or revenue-focused executive, this podcast gives you the competitive edge to not just keep up, but pull ahead.
Follow Revenue Boost: A Marketing Podcast on Apple, Spotify, or YouTube today, and get the next revenue playbook before your competitors even know it exists.
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The rules of growth have changed. Has your revenue engine kept up?
Driving revenue has never been harder. Budgets are tighter, buying journeys are longer, and competition is fiercer. That’s why the leaders who win today aren’t relying on random acts of marketing— they’re building scalable revenue engines that align brand, demand, and sales into one system of growth.
That’s exactly what you’ll learn here. Revenue Boost: A Marketing Podcast is your executive playbook for turning marketing into measurable revenue. Each episode is a fast-moving, insight-packed conversation with CMOs, CROs, founders, and operators who’ve already cracked the code. They share proven frameworks, demand-gen tactics, pipeline acceleration strategies, and attribution models you can put to work immediately.
What you’ll walk away with:
- How to transform brand equity into booked revenue
- Account-based marketing and RevOps plays that shrink cycles and spike win rates
- AI, SEO, and data strategies that keep your engine competitive in a generative-AI world
- Customer, event, and content strategies that build trust and scale pipeline
- Leadership insights for building durable, predictable growth engines
With 1.7M+ downloads, this show is already fueling growth for leaders across SaaS, B2B, and beyond. If you’re a CMO, CRO, founder, or revenue-focused executive, this podcast gives you the competitive edge to not just keep up, but pull ahead.
Follow Revenue Boost: A Marketing Podcast on Apple, Spotify, or YouTube today, and get the next revenue playbook before your competitors even know it exists.
The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI
Revenue Boost: A Marketing Podcast
42 minutes 21 seconds
4 months ago
The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI
Visibility in the age of AI isn’t just about ranking anymore, it’s about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunk of content to answer the query. If your message isn’t structured clearly or consistent across channels, you risk being invisible.” - David Kirkdorffer
Traditional SEO is no longer enough. In today’s AI-powered world, LLMs (large language models) like ChatGPT, Gemini, and Claude are answering your buyers’ questions and your brand may not even be part of the conversation.
In this episode of Revenue Boost: A Marketing Podcast, The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI, I sit down with David Kirkdorffer, B2B marketing strategist and expert in Generative Engine Optimization (GEO), to explore how marketers must rethink visibility in the age of generative AI.
We cover: How LLMs extract and synthesize content differently than search engines Why technical shortcuts like tabbed content and misused header tags can bury your message The return of offsite SEO and the critical role of brand consistency across all digital touchpoints How to structure content to optimize for chunking, schema, and clarity Strategic steps for teams to audit and adapt across content, web, PR, and demand gen 📌
The key takeaway: You must create content that is technically sound, consistently messaged, and delivers value in the exact format AI tools extract. That means clarity, chunkability, and alignment across your marketing ecosystem.
Perfect for B2B CMOs, SEO leads, and content strategists looking to:
✔️ Stay visible in AI-powered search
✔️ Build trust with consistent messaging
✔️ Evolve SEO strategies to match modern buyer behavior
Revenue Boost: A Marketing Podcast
The rules of growth have changed. Has your revenue engine kept up?
Driving revenue has never been harder. Budgets are tighter, buying journeys are longer, and competition is fiercer. That’s why the leaders who win today aren’t relying on random acts of marketing— they’re building scalable revenue engines that align brand, demand, and sales into one system of growth.
That’s exactly what you’ll learn here. Revenue Boost: A Marketing Podcast is your executive playbook for turning marketing into measurable revenue. Each episode is a fast-moving, insight-packed conversation with CMOs, CROs, founders, and operators who’ve already cracked the code. They share proven frameworks, demand-gen tactics, pipeline acceleration strategies, and attribution models you can put to work immediately.
What you’ll walk away with:
- How to transform brand equity into booked revenue
- Account-based marketing and RevOps plays that shrink cycles and spike win rates
- AI, SEO, and data strategies that keep your engine competitive in a generative-AI world
- Customer, event, and content strategies that build trust and scale pipeline
- Leadership insights for building durable, predictable growth engines
With 1.7M+ downloads, this show is already fueling growth for leaders across SaaS, B2B, and beyond. If you’re a CMO, CRO, founder, or revenue-focused executive, this podcast gives you the competitive edge to not just keep up, but pull ahead.
Follow Revenue Boost: A Marketing Podcast on Apple, Spotify, or YouTube today, and get the next revenue playbook before your competitors even know it exists.
