Most sales reps are told the same thing every year:“Cold calling is dead.”

But the truth is more uncomfortable — cold calling still works in 2026, if you understand timing, relevance, and buyer psychology.

In this episode of Revenue Leaders, we break down the reality of modern cold outreach and why most reps fail before the conversation even starts

.You’ll learn:

• Why cold calling still works (and when it doesn’t)
• What actually triggers buyers to take a meeting now
• How relevance and urgency beat volume every time
• Why generic email cadences are getting ignored
• How top reps use December to get a head start on next year’s pipeline
• The real difference between random outreach and strategic outreach

This isn’t about scripts or hacks.It’s about understanding why buyers say yes — and why they push you to “next year.”

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💬 About Revenue Leaders:

A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.