Feeling stuck staring at a never-ending to-do list? As a busy creative, deciding where to focus your energy can feel overwhelming — especially when everything feels important right now. In this episode, I share a simple prioritization framework I’ve been using for almost 10 years: the Time Value Matrix. It’s a practical tool that helps you cut through the noise, focus on the tasks that actually move your business forward, and reduce time spent on the low-value work that drains your energy. You’ll learn: The 4 categories of tasks (A, B, C, and D) — and why knowing the difference is game-changing How to spot your A-level, revenue-ready tasks (the ones with the biggest ROI) Examples of how this works for digital creators, crafters, and artists Considerations for letting AI help you with low-value tasks 👉 Challenge for today: Take your current to-do list and run it through the Time Value Matrix. Circle one A-level task and tackle it first.   ✅ Next Steps:  Book Your Coaching Call! Respond to the Call To Artists: Request for Topics Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.