The Formula for a Successful Inbound Sales Strategy

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Revenue Talks with Justin Keller

Drift

70 episodes

2 months ago

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

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Marketing

Technology,

Business

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The Formula for a Successful Inbound Sales Strategy | Rakhi Voria

Revenue Talks with Justin Keller

39 minutes 35 seconds

2 years ago

The Formula for a Successful Inbound Sales Strategy | Rakhi Voria

People, processes, and technology. That's the formula Rakhi Voria, VP of Sales for Procore Technologies, has found to be the most successful in building an inside sales strategy.

Rakhi is no stranger to inside sales strategies, either. She built a new digital sales force at Microsoft, managed the global digital sales development team at IBM, and now leads the sales development team at Procore Technologies.

In this episode of Revenue Talks, guest-hosted by Drift's VP of Mid-Market Sales, Armen Zildjian, the two sales leaders discuss the importance of hiring diverse talent in sales, how to determine your ideal sales tech stack, and what cross-functional alignment should look like in order to ensure quality pipeline.

You can connect with Armen and Rakhi on Twitter at @Azildj, @rakhivoria, and @DriftPodcasts.

Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations