English Podcast Start at 00:00:00
Bengali Podcast Start at 00:28:19
Hindi Podcast Start at 00:49:25
Reference
Frank M. Bass, (1969) A New Product Growth for Model Consumer Durables. Management Science 15(5):215-227. https://doi.org/10.1287/mnsc.15.5.215
Author Wiki: https://en.wikipedia.org/wiki/Frank_Bass
Youtube channel link
https://www.youtube.com/@weekendresearcher
Connect on linkedin
https://www.linkedin.com/in/mayukhpsm/
šļøāØ Welcome back toĀ Revise and ResubmitĀ ā your weekend escape into the brilliant, bizarre, and breathtaking world of academic ideas!
š„ Todayās episode isĀ Weekend Classics, where we time-travel to 1969 ā bell-bottoms, moon landings, and a model that would forever change how marketers, economists, and innovators understand product adoption.
š From Management Science, we bring you Frank M. Bassās legendary piece,Ā āA New Product Growth for Model Consumer Durables.ā
This is where the Bass Model was born ā that elegant curve mapping the dance betweenĀ innovationĀ andĀ imitation, predicting how a product climbs, peaks, and fades in the hands of eager consumers.
šļø Color TVs, microwaves, smartphones ā Bass's insight still hums quietly behind every launch curve. But hereās the real kick: what if innovation itself could be forecasted just like weather? What happens when human curiosity becomes a mathematical rhythm?
š So, is the future of every great idea already hiding in the curve of yesterdayās data?
š Big thanks to Frank M. Bass for his timeless contribution.
š§ Donāt forget to hitĀ subscribeĀ toĀ Revise and ResubmitĀ on Spotify, find us on our YouTube channelĀ Weekend Researcher, and tune in across Amazon Prime and Apple Podcast. šš”