Six years ago, Kristina London started a small project called Amplify Her Voice to highlight the statistics around the gender disparity within the music industry. Since then, alongside her team, she has grown Amplify Her Voice into one of the leading champions of gender equity in music and creators of opportunity for women in the industry. Kristina joins Natalie and Steph to discuss the journey Amplify Her Voice has brought to her career (she’s also now the Content and Touring Project Manager at Live Nation Women), expanding grassroots opportunities for women within music, and partnering with music festivals to shape a better industry for everyone. We also dive into how building the right team and the foundation of feminine leadership play a role in their success. 

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond