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Shiny Objects, Dull Outcomes - Navigating the AI Tool Craze
RevOpsAF The Podcast
28 minutes
1 month ago
Shiny Objects, Dull Outcomes - Navigating the AI Tool Craze
In this episode of the RevOpsAF Podcast, Camela Thompson, Head of Marketing at RevOps Co-op, chats with Jeremy Steinbring, Founder & CEO of RevOnyx, about one of the most dangerous trends in GTM today — AI Shiny Object Syndrome.
They unpack why RevOps teams are drowning in “AI-powered” tools that don’t deliver, how to spot hype before it hijacks your strategy, and where AI actually creates measurable value across the revenue engine.
👉 You’ll learn:
→ Why “AI as a shortcut” is killing operational focus
→ Where AI really adds value (and where it fails)
→ How to evaluate readiness before deploying new tools
→ Why retention and relationships are the true differentiators in 2025
→ Practical frameworks for experimentation without wrecking your tech stack
🤝 Connect with:
Camela Thompson – Head of Marketing, RevOps Co-op: https://www.linkedin.com/in/camela-thompson/
Jeremy Steinbring – Founder & CEO, RevOnyx: https://www.linkedin.com/in/jeremysteinbring/
🚀 Join the community: 👉 https://www.revopscoop.com
Connect with 18,000+ operators learning, growing, and swapping hard-won RevOps lessons.
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