Rewind & React kicks off a brand-new One Shot series with one of the most important pop videos of the last 30 years: Britney Spears’ “…Baby One More Time.”

Adam and Rob dive deep into the 1998 debut that didn’t just launch a superstar — it reshaped MTV, revived bubblegum pop, and defined an entire cultural era.

Here’s what we’re covering:

• The simplicity and brilliance behind the schoolgirl concept — and how a low-budget wardrobe from Kmart became a global pop culture symbol

• How the video’s three-set structure (classroom, outdoors, gym) keeps the energy moving while telling a relatable teenage daydream story

• Why the soft-focus, dreamlike aesthetic works so well — and the final reveal that ties the whole narrative together

• The choreography by Randy Connor, including the jazz influences and Britney’s real gymnastics skills

• How Max Martin’s instantly-recognizable three-note piano hook helped cement the song as a defining late-90s earworm

• The major cultural shift sparked by the video: the return of mainstream pop, TRL’s rise, and the wave of artists who followed

And of course, the episode wraps with a round of Britney Spears or Christina Aguilera? — a trivia showdown covering chart hits, movie songs, perfume empires, and Mouseketeer history.

“…Baby One More Time” wasn’t just a first single — it was a paradigm shift. And this episode shows exactly why.

Stream it now and subscribe to catch the next One Shot in the Britney series.