In this week’s episode, Rex sits down with Tad Bohannon, CEO of Central Arkansas Water, to discuss the region’s most valuable natural resource: water. From watershed preservation to infrastructure upgrades, the pair’s conversation dives into the strategic steps being taken to secure water quality and quantity for future generations. Tad explains how Central Arkansas Water intentionally operates far below federal contamination limits to ensure exceptionally high-quality water for customers across the region. Renovation of the Wilson Treatment Plant is one part of a broader plan to maintain that quality well into the future. The conversation also explores Lake Maumelle’s critical role in supplying water to Central Arkansas. Once remote, the lake is now surrounded by residential development, prompting the organization to take a more proactive role in buying surrounding land, preserving forest buffers, and implementing controlled burns to protect water quality. Tad underscores the importance of treating water stewardship as a generational responsibility — pointing out that lakes can degrade over time if not carefully managed. Looking toward the future, Tad and Rex discuss how Arkansas’ abundant water supply gives the state a competitive edge in attracting large employers, especially water-intensive businesses. With water crises increasingly plaguing other areas of the country, Central Arkansas is positioning itself as a destination for sustainable economic growth. Tad emphasizes that water should never be the reason a business doesn’t choose to come to Arkansas, and that it’s Central Arkansas Water’s job to ensure that remains true. Follow Rex Nelson's Southern Fried Podcast on Apple, Spotify, and YouTube, or visit arkansasonline.com/podcast23 for an exclusive subscription offer available only to podcast listeners.