If you know you’re amazing at what you do but not enough people know you exist… this episode is for you.
In this conversation with PR expert and multiple business owner Gem Lyanne, we talk about what PR actually is (beyond “getting in a magazine”), how to find your story and your angle, and how to use PR, events and influencers to build real visibility without burning out on social media.
We also dive into confidence, “trust recession” in the coaching/online space, raising your frequency in business, and why you’re probably underestimating how much of an expert you already are.
If you’re ready to be seen as the go-to in your space - not just another person posting on Instagram - you’re going to love this one.
We discussed:
What PR really is (and how it’s different from just “getting followers”)
How to find your story and angle, even if you think you’re “not interesting enough”
Different types of PR: press, awards, podcasts, networking, events & influencers
How to leverage other people’s platforms and audiences instead of doing everything alone
Using visibility strategically so it supports your business (not your burnout)
How to start showing up if you don’t feel confident yet
Why you are an expert (even if your brain hasn’t caught up yet)
Connect with me:
Instagram – https://www.instagram.com/levelupsocialsuk
Free Magnetic Messaging Method:
https://www.levelupsocials.co.uk/f/magnetic-messaging-method
Apply for social media management: https://portal.levelupsocials.co.uk/public/form/view/640aff3af175e182c53d8bb5
Apply to join the UPLEVEL Mastermind (for social media managers):
https://www.levelupsocials.co.uk/courses/uplevel-mastermind
Connect with Gem:
Gem’s Instagram: https://www.instagram.com/gem_lyanne/