Healthcare can feel stuck, but the ground is moving under our feet in the best possible way. We sit down with Hartford Healthcare’s CEO, Jeff Flaks, to unpack how a statewide system is using scale with purpose: pushing care into more convenient, lower-cost settings, investing in equity, and building digital experiences that actually save time for patients and clinicians. If you’re skeptical that big systems can deliver value, this conversation offers specifics instead of spin. We start with ...
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Healthcare can feel stuck, but the ground is moving under our feet in the best possible way. We sit down with Hartford Healthcare’s CEO, Jeff Flaks, to unpack how a statewide system is using scale with purpose: pushing care into more convenient, lower-cost settings, investing in equity, and building digital experiences that actually save time for patients and clinicians. If you’re skeptical that big systems can deliver value, this conversation offers specifics instead of spin. We start with ...
Episode 278- The Crisis of Healthcare Economics: A Conversation between Nate Kaufman and Brandon Edwards
Richard Helppie's Common Bridge
34 minutes
3 months ago
Episode 278- The Crisis of Healthcare Economics: A Conversation between Nate Kaufman and Brandon Edwards
When did healthcare marketing become so disconnected from the people it needs to reach? Brandon Edwards, founder of Unlock Health and a 30-year veteran in healthcare marketing, joins us for a provocative conversation about why traditional approaches are failing in what he calls "the post-truth era." Edwards reveals a startling reality: roughly half the population deeply distrusts institutions and experts – the very foundation of most healthcare marketing. "There's about half the population t...
Richard Helppie's Common Bridge
Healthcare can feel stuck, but the ground is moving under our feet in the best possible way. We sit down with Hartford Healthcare’s CEO, Jeff Flaks, to unpack how a statewide system is using scale with purpose: pushing care into more convenient, lower-cost settings, investing in equity, and building digital experiences that actually save time for patients and clinicians. If you’re skeptical that big systems can deliver value, this conversation offers specifics instead of spin. We start with ...
