Are you at a crossroads in your business? Facing a big, scary decision?

It's a feeling most founders know well, and it's at the heart of this fan mail episode. A listener asked: What's the biggest risk you've ever taken in business?

For Richard and Lee, the answer isn't simple. They look at the two different ways they approach risk. Richard talks about their strategy of "phasing". Lee looks at the reputational risk of putting it all out there, and the fact that the risks only seem to get bigger as the business grows.

If you're looking for reassurance, this conversation offers practical ways to get comfortable with making big moves, from building safety nets to reframing failure, and explains why the biggest risk of all is often just standing still.

If you enjoy it, they'd love to hear from you!

Drop a comment on the episode - or get in touch via Instagram: @RichlyToldPodcast

This is a Podvan Media production.