It's easy to get caught up in the day-to-day of running a business. The targets, the to-do lists, the constant pressure to grow. But have you ever stopped to ask yourself if all that work is actually building the life you want?

For a lot of founders, the business plan and the life plan are two separate things. But what if they shouldn't be?

In this conversation, Richard and Lee look back at the personal dreams they set for themselves 20 years ago (things like flexibility and travel that felt like pipe dreams at the time). They talk about how those big, audacious life goals subconsciously guided their business decisions, even without a clear step-by-step plan.

They'll take you through why your dreams are your 'why' and your business goals are just the 'how'. It's a great reminder that your business should serve your life, not the other way around, especially when you're faced with unexpected challenges that force you to re-evaluate everything.

Please feel free to reach out!

Instagram: @richlytoldpodcast

This is a Podvan Media production.