"If you're not embarrassed by the first version of your product, you've released it too late" - Reid Hoffman. In other words, as an entrepreneur, if you're not constantly evolving, testing and releasing imperfect products, you're probably going to get left behind. 

But what does this mean for us? 

As it turns out, there's a name for the behavior that allows for this constant innovation: the iterative mindset. Today we are talking about what it means to engage in this kind of thinking and how to operate on the edge of failure. 

We also talk about:

• Rewiring human behavior to create lasting change
• Habenula activation and why we are resistant to risk, failure and change
• The Lean Start Up Model
• Using embedded testing and human feedback

How are you innovating or using the Lean Start Up Model in your line of work? Do you consider yourself an entrepreneur? We want to hear from you!!

Listen to Dr. Kyra Bobinet on the Sigma Nutrition Podcast

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Email: ridethegrey@gmail.com