Imagine this. Steve Jobs walks into the room and asks you and your team to design the first Apple mouse. Where do you even begin?
Our guest, Dennis Boyle (a founding partner at IDEO) was IN THAT ROOM. On today's episode he walks us through the process of design thinking and why it's more aptly called "human centered design".
While Dennis is definitely experienced when it comes to helping companies design groundbreaking products and services, I wanted to talk to him about:
If you want more, Dennis suggests checking out:
Books:
The Art of Innovation by Tom Kelley
The Ten Faces of Innovation by Tom Kelley
Creative Confidence by Tom Kelley
Online Tools:
As always, you can contact us at:
Twitter and IG: @ridethegrey