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Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
In this episode of Ripples by Rival, Lance and Cecelia explore two significant microcultures: Spicy Lit and Dark Academia. They discuss how Spicy Lit is revitalizing the romance genre and influencing the literary world, while Dark Academia is shaping fashion and cultural trends. The conversation highlights the passionate communities behind these microcultures and the opportunities they present for brands to connect with consumers through shared interests and escapism.
Ripples
Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
