Episode # 123 Interview with Allison Ball-Founder of Food Biz Wiz and the creator of Retail Ready

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Road 2 Retail

Tracey Priest & Bruce Montgomery

125 episodes

2 days ago

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

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All content for Road 2 Retail is the property of Tracey Priest & Bruce Montgomery and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Episode # 123 Interview with Allison Ball-Founder of Food Biz Wiz and the creator of Retail Ready

Road 2 Retail

55 minutes 25 seconds

1 month ago

Episode # 123 Interview with Allison Ball-Founder of Food Biz Wiz and the creator of Retail Ready

Episode # 123. On today's show we spend time with Allison Ball. Alli is founder of Food Biz Wiz and the creator of Retail Ready. The discussion centers around some of the errors emerging brands tend to make as they move to expand their business to retail. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Topics covered today include: - Don't skip the strategy stage and jump right to selling. Strategy is your road map of what you will, and won't, do to grow- Why a brand can't use their DTC selling approach when dealing with a buyer at a retailer- As a former buyer, Alli shares what she looked for in a brand before bringing it into her set- The importance of persistent, but professional, follow up. 80% of sales take five follow ups to close a sale!- Why she admires the Golden State WarriorsSupport us by supporting our sponsorsEagle Labs: Contract manufacturing of OTC and HBA products: https://www.eaglelabsinc.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!