Episode #126 Interview with Paul Gerner-CPG Consultant & Former HEB Merchandising Executive

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Road 2 Retail

Tracey Priest & Bruce Montgomery

125 episodes

2 days ago

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

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All content for Road 2 Retail is the property of Tracey Priest & Bruce Montgomery and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode #126 Interview with Paul Gerner-CPG Consultant & Former HEB Merchandising Executive

Road 2 Retail

1 hour 15 minutes 29 seconds

1 week ago

Episode #126 Interview with Paul Gerner-CPG Consultant & Former HEB Merchandising Executive

Episode # 126. Today we speak with Paul Gerner. Paul was a long time HEB merchandising executive and currently a consultant to the CPG industry. Paul shares his views on what a major retailer looks for (and expects from) an emerging brand. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast:

Apple podcasts-https://lnkd.in/gs3BfXbd

Spotify- https://lnkd.in/ewWcnYpY

YouTube channel- https://www.youtube.com/@road2retail327.

Among the many topics covered with Paul today include: - How does an emerging or challenger brand get the attention of a major retailer?- What are the core considerations a retailer has when thinking of adding an emerging brand to their assortment?- How should an emerging brand think about their competition?- Why do retailers charge fees? An interesting perspective- What do best in class emerging brands need to do to win at retail? Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!